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The online dating industry is showing no indications of slowing down. Based on a Pew Research Center survey carried out in 2015, 15% of U.S. grownups used online dating services or mobile dating apps and almost 1 / 2 of the general public knows a person who makes use of internet dating or who has got met a spouse or partner because of this.

Odds are, you or some body you understand has tried online dating sites. Therefore, we had been wondering: so what performs this industry offer with regards to e-mail marketing?

We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to mention just a couple of) to determine what brands really delivered e-mails consistently and efficiently. Here’s everything we discovered from how three brands are handling internet dating emails.

Friendly and approachable: OkCupid’s bold, fresh appearance

OkCupid is really a dating that is free that’s existed since 2004; it’s available on the internet and via apps for iPhone and Android. Previously this season, OkCupid’s application and site both underwent a redesign; now, there’s a bold, fresh appearance that’s “quirky” and illustration-driven. Here’s a look at the company’s introductory email:

Here’s why this design works:

• Simple, branded header. OkCupid skips the mess of a navigation menu, which consists of logo design as a header that is simple rendering it versatile and effective.
• Cheerful hero example. Continue reading →